Moyoli
Moyoli
Moyoli
A savings app designed to make personal finance feel friendly, intuitive, and rewarding. Guided by Moyo, a customizable axolotl companion, users can set multiple savings goals, visually track their progress, and build healthier financial habits through gentle motivation and meaningful rewards. By blending gamification with emotional design, Moyoli transforms saving money into a supportive journey rather than a stressful task.
A savings app designed to make personal finance feel friendly, intuitive, and rewarding. Guided by Moyo, a customizable axolotl companion, users can set multiple savings goals, visually track their progress, and build healthier financial habits through gentle motivation and meaningful rewards. By blending gamification with emotional design, Moyoli transforms saving money into a supportive journey rather than a stressful task.
A savings app designed to make personal finance feel friendly, intuitive, and rewarding. Guided by Moyo, a customizable axolotl companion, users can set multiple savings goals, visually track their progress, and build healthier financial habits through gentle motivation and meaningful rewards. By blending gamification with emotional design, Moyoli transforms saving money into a supportive journey rather than a stressful task.
My Role
UX Design, Wireframing, Prototyping, User Flow
My Role
UX Design, Wireframing, Prototyping, User Flow
My Role
UX Design, Wireframing, Prototyping, User Flow
Team
- Paulina E. Cavazos Robles
Team
- Paulina E. Cavazos Robles
Team
- Paulina E. Cavazos Robles
Timeline
November 2023
(3.5 weeks)
Timeline
November 2023
(3.5 weeks)
Timeline
November 2023
(3.5 weeks)
Tools
Figma, Adobe Illustrator
Tools
Figma, Adobe Illustrator
Tools
Figma, Adobe Illustrator
PROBLEM STATEMENT
PROBLEM STATEMENT
Young adults and students struggle to save money consistently due to emotional spending, rising living costs, and a lack of financial control. Although they have clear financial goals, saving often feels overwhelming and inconsistent, as most income is absorbed by everyday expenses. This turns saving into a stressful task rather than a supportive habit.
Young adults and students struggle to save money consistently due to emotional spending, rising living costs, and a lack of financial control. Although they have clear financial goals, saving often feels overwhelming and inconsistent, as most income is absorbed by everyday expenses. This turns saving into a stressful task rather than a supportive habit.
Young adults and students struggle to save money consistently due to emotional spending, rising living costs, and a lack of financial control. Although they have clear financial goals, saving often feels overwhelming and inconsistent, as most income is absorbed by everyday expenses. This turns saving into a stressful task rather than a supportive habit.
SOLUTION
SOLUTION
Moyoli reframes saving money as a friendly and motivating experience. Through a customizable axolotl companion, visual progress tracking, and gentle rewards, the app helps users build mindful saving habits without pressure. By combining emotional design and gamification, Moyoli transforms personal finance into an intuitive, encouraging journey.
Moyoli reframes saving money as a friendly and motivating experience. Through a customizable axolotl companion, visual progress tracking, and gentle rewards, the app helps users build mindful saving habits without pressure. By combining emotional design and gamification, Moyoli transforms personal finance into an intuitive, encouraging journey.
Moyoli reframes saving money as a friendly and motivating experience. Through a customizable axolotl companion, visual progress tracking, and gentle rewards, the app helps users build mindful saving habits without pressure. By combining emotional design and gamification, Moyoli transforms personal finance into an intuitive, encouraging journey.
PROJECT OBJECTIVES
PROJECT OBJECTIVES
Encourage consistent saving habits through emotional design and positive reinforcement.
Help users become more mindful of their spending and financial decisions.
Make personal finance feel accessible, friendly, and non-intimidating.
Reduce the stress and guilt associated with saving money by reframing it as a supportive journey.
Use gamification to motivate users without creating pressure or competition.
USER RESEARCH
USER RESEARCH
USER PERSONA
USER PERSONA
LOW / MID FIDELITY DESIGNS
LOW / MID FIDELITY DESIGNS
HIGH FIDELITY DESIGNS
HIGH FIDELITY DESIGNS
FIGMA FLOW PROTOTYPE
FIGMA FLOW PROTOTYPE
FIGMA FLOW PROTOTYPE
REFLECTIONS & ROOM FOR IMPROVEMENTS
REFLECTIONS & ROOM FOR IMPROVEMENTS
REFLECTIONS & ROOM FOR IMPROVEMENTS
Limited user testing:
Additional usability testing would help validate flows, emotional feedback, and clarity.Deeper personalization:
Future iterations could adapt Moyo’s behavior based on users’ saving and spending patterns.Financial guidance:
Subtle, contextual tips could support users’ financial literacy without overwhelming them.Long-term engagement:
More strategies are needed to sustain motivation and retention over time.
Limited user testing:
Additional usability testing would help validate flows, emotional feedback, and clarity.Deeper personalization:
Future iterations could adapt Moyo’s behavior based on users’ saving and spending patterns.Financial guidance:
Subtle, contextual tips could support users’ financial literacy without overwhelming them.Long-term engagement:
More strategies are needed to sustain motivation and retention over time.
Limited user testing:
Additional usability testing would help validate flows, emotional feedback, and clarity.Deeper personalization:
Future iterations could adapt Moyo’s behavior based on users’ saving and spending patterns.Financial guidance:
Subtle, contextual tips could support users’ financial literacy without overwhelming them.Long-term engagement:
More strategies are needed to sustain motivation and retention over time.
Katherin Villarreal Cavazos
© 2026 | Katherin Villarreal Cavazos
Katherin Villarreal Cavazos
© 2026 | Katherin Villarreal Cavazos
Katherin Villarreal Cavazos
© 2026 | Katherin Villarreal Cavazos
Katherin Villarreal Cavazos
© 2026 | Katherin Villarreal Cavazos